Dear friends, here's some big news! At 00:00 on September 1, 2025, the "Measures for the Identification of Artificial Intelligence-Generated and Synthesized Content" jointly formulated by multiple government departments officially took effect! 🎉 This measure puts forward regulatory requirements such as the mandatory addition of explicit and implicit identifications. From now on, AI-generated text, images, audio, and video must all show their "digital ID cards"🧐

Before this, many platforms such as Tencent, Douyin, Kuaishou, and Bilibili had already introduced detailed rules. Take Douyin for example, it has launched an AI content identification function and an AI content metadata identification reading and writing function, which help creators add prompt identifications and also provide technical support for content traceability👏

Now the ecological chain of AI-generated content has entered a stage of standardized management. Artificial intelligence is developing extremely rapidly. In 2024, the scale of China's artificial intelligence industry exceeded 700 billion yuan and has maintained a high growth rate year after year. However, the popularization of technology has also brought new risks. For example, there are more and more cases of it being used to create false news and carry out online fraud.

The core of the policy of the "Measures for the Identification" is the requirement of dual identifications. Explicit identifications should be "visible at a glance" to ordinary users. For example, add text explanations at the beginning and end of an article, or add voice prompts or special icons in audio and video. Implicit identifications, on the other hand, are to embed "hidden information" in the file metadata, including various key information.

This measure is of great significance. Professor Ren Kui, one of the drafters, said that it is the first time to include generation service providers, content dissemination platforms, and end users in a unified governance framework, forming a system progression with other regulations and clarifying the boundaries of responsibility. It can promote the standardized development of the AIGC industry, reshape the public's trust in AIGC technology, and also enhance China's voice in the field of artificial intelligence security governance, providing a model for global content governance👍

Let's talk about the dual identification system again. Explicit identifications should be directly perceived by users. Texts should mark words such as "generated by artificial intelligence" in specific positions, and the font should be clear. Implicit identifications focus on technical traceability, embedding metadata inside the file, containing various key information. There are clear labeling requirements for different types of AI-generated content.

The "Measures for the Identification" also encourages the use of AI for original content creation. Moreover, it clarifies the obligations of different entities at the legal level. Service providers need to ensure that the content meets the identification requirements. Dissemination platforms need to verify implicit identifications and add significant prompt identifications. Application distribution platforms need to verify the identification functions of service providers.

However, the implementation of this measure also faces challenges. Users may delete explicit identifications or avoid implicit ones through transcoding, making it difficult to accurately identify the content posted by malicious users. Lawyers suggest that content publishing platforms should assume more responsibilities. Professor Ren Kui suggests from a technical perspective the development of secure content implicit identification technology.

All in all, identification is a crucial step in the governance of AI-generated content. But to truly avoid risks, it is also necessary to refine laws and regulations, establish industry self-discipline standards, strengthen law enforcement efforts, and enhance international cooperation. Cross-border AIGC law enforcement is also a challenge. In the future, it is necessary to promote the coordination of technical identifications and establish cross-border law enforcement mutual assistance mechanisms. Dear friends, what do you think about the mandatory "labeling" of AI-generated content? 🤔

#AI-generated content #Mandatory labeling #Content security governance #Dual identification system #Main body responsibility #Supervision challenges